We all use our iPhone Notes app for various reasons: a journal entry after a heated argument, a list of groceries, recent hook-ups, restaurants we want to visit and so on and so forth. However, as we scribble our latest “best-selling book idea” into our notes, has it ever occurred to us that celebrities are doing the same thing?

Tasked with creating a complete business plan for a fictional clothing brand. This business plan includes brand ethos, competitive analysis, sales strategy/marketing plan, product sketches, operations plan, production costs and financial projections. Introducing Meraki, a sustainable occasion dress brand.

Collegiate secret societies have been a subject of intrigue for centuries. Historically comprised of privileged white men, the members maintain secrecy and loyalty through initiation ceremonies, ritualistic practices and go on to wield immense power and influence. However, in the depths of a school in the woods, a different kind of secret society exists- a tight-knit sisterhood of academics and writers that engage in cultish practices.

Produce, consume, repeat. That’s the human cycle, and our hobbies once served as our only escape. But what happens when consumption consumes us? When our hobbies are for profit, and we’re compelled to keep our means of production on us at all time. Forget the heart- we’re wearing our whole lives on our sleeves.

An immersive shoot showcasing an alternative reality- our life is a video game. If each choice we made cost us, or earned us something, would we live life differently? Would decisions previously inconsequential be taken more seriously?

A reflection on the pop culture we were immersed in 10 years ago. What has and hasn’t aged, what has stood the test of time and what fads say about us.